Thursday, December 15, 2011

The Netbook is Dead... Long live the...

The Netbook is Dead... Long live the...

TechCrunch reports: Dell kills the mini-10.  
"Dell is reportedly shifting focus away from the inexpensive notebooks. A company spokesperson confirmed with The Verge that the product line is indeed finished and Dell doesn't have plans to release products on future Intel platforms. Instead, Dell will focus on “thin and powerful” notebooks, a not so subtle nod towards ultrabooks even though that description can fit a few of the company’s current notebook lines."

A Day (Year) Late and a Dollar Short

In September of 2010 I worked up a beautiful chapter arguing against the Netbook (of any flavor). The rest of the work was caught in turbulence as different free applications became paid applications and mergers and acquisitions clutched many good apps into the bosom of the tech emperors. Good ideas are few and far between - and are fleeting.

Bottom Line: 

The Netbook was destined to be squeezed out by the smart phone and cheaper laptops. The Mini-10 and the Streak suffered from excellent market differentiation - for a market that perished before the products could gain traction.

Now, let's see if Intel and the commodity (under $500) laptop producers can scale down to compete with the tablets. 


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