5 Easy Steps
Emily Soares Proctor writes in 5 Easy Steps to a Winning Social Media Plan | Social Media Examiner
"So you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too. But how do you make it all work together? You want to reach potential clients and establish your authority online, but what’s your plan?"
And that defines the $1,000,000 question:
- Build it and they will come?
- Find a need and fill a need?
It is hard to create demand, and it is hard to address an un-met need - since so many others are trying. For those of you that have tried to build a club, or a community this is a critical question. For those building a church, the issue is "attractional model" or "missionary model"?
Which is the correct approach?The Social Media Examiner gives 6 Ways to Constantly Produce Quality Blog Content.
In either case, you have to have a plan, and quality is the best way to drive word of mouth, the best way to collect followers, advocates and ambassadors.
With a appropriate nod to Field of Dreams and Robots.