Mashable: 5 Minute Guide to Social Media JobMashable posted an infographic: 5-Minute Guide to Getting a Job in Social Media. The most important recommendation is "Be Familiar With the Need-to-Know Programs", specifically a collection of the everyday tools required to create content. The ability to produce Social Media content from the ground up - actually creating a blog, editing content and images, and trouble shooting HTML cannot be underestimated.
Example from Real-LifeOne of the people I follow on Twitter had a WordPress problem. Text was displaying around the banner image, and it was unclear what was causing the problem. End users, those that blog via a GUI or other interface, may not be comfortable working directly with HTML. If you want to be the expert, you need to understand various GUIs and the underlying HTML.
To solve the text problem - I navigated to the page, right-click, view page source and then scanned for problems. In this case and URL pointing to an image had wrapped and broken the ALT text. While it was obvious in the HTML, the GUI was probably not providing enough information. The hardest part of the solution was describing what actions the user needed to take in the GUI to resolve the problem in the HTML.
Bottom Line:The last recommendation in the Mashable article puts your best foot forward: "Help a Business Out Pro Bono". Share your knowledge skills and expertise with your friends, learn about engagement, negotiation and problem resolution.
Technology will continue to change, managing relationships and meeting your commitments will set you apart.