Show Your Work!

Austin Kleon’s Show Your Work! is the essential, friendly guide for anyone who feels invisible. Instead of waiting for a finished masterpiece, Kleon argues you should document and share your creative process: your ‘in-progress’ work. It’s not about bragging; it’s about providing utility, attracting the right connections, and building a valuable archive of your expertise.

This philosophy is incredibly relevant for newly minted consultants. To overcome the chicken-and-egg problem of needing clients to build credibility, they should embrace giving away valuable, high-quality work, such as free initial audits or detailed, anonymized case studies. Sharing your process and insights for free is the fastest, most generous way to prove capability and build trust in a competitive landscape.

By openly sharing your small, daily efforts, you invite others into your world, build a platform of genuine interest, and ultimately get discovered. It's a generous, modern roadmap to success!

Xolotech will meet for coffee (we'll buy!) to discuss your buiness questions.