The Innovator's Delimma

"The Innovator's Dilemma," Clayton Christensen explores why successful companies often fail when disruptive technologies emerge. 

He explains how established firms focus on sustaining innovations that cater to their best customers, overlooking simpler, cheaper alternatives that start in niche markets. These disruptors eventually improve and upend the industry leaders. 

Using examples from disk drives, steel, and excavators, Christensen shows that good management practices can ironically blind companies to threats. The key takeaway? Managers need to recognize disruption early and create separate units to nurture new ideas. 

It's a wake-up call for staying agile in business.

Make sure to check-out his second book: The Innovator's Solution (linked here).