
The Personal MBA
Josh Kaufman
if you're craving a no-fluff crash course in business smarts, T"he Personal MBA: 10th Anniversary Edition" by Josh Kaufman is your go-to guide. This updated gem (celebrating a decade since its debut) distills an entire MBA into bite-sized wisdom, skipping the classroom debt and diving straight into real-world mastery. Kaufman's secret sauce? Over 200 short, standalone chapters—each a quick 5-10 minute read—that unpack complex ideas like they're casual chats over coffee.
Spanning five core business pillars: Value Creation, Marketing, Sales, Value Delivery, and Finance. You'll get practical gems like crafting irresistible value propositions (think solving "jobs to be done" for customers), nailing pricing with value-based strategies, and decoding financial statements to spot profit leaks. Then it levels up with human-centric insights: conquering your brain's biases for better decisions, building flow-state habits to crush procrastination, and leading teams through influence, not micromanagement.
The Systems section shines with tools for scaling, like automation, friction removal, and Pareto-powered prioritization, tailored for today's gig economy and remote hustle.
Fresh case studies and modern tweaks (hello, digital leverage!) make it timeless and timely.
This book's empowering nudge: You don't need a degree to build empires, just curiosity and Kaufman's playbook. Total game-changer for entrepreneurs and side-hustlers alike!
978-0525543022
