Disciplined Entrepreneurship Start Up Tactics

Paul Cheek's book offers a hands-on, action-oriented roadmap guiding entrepreneurs from idea through market test to product development and resource acquisition. Built on the foundational “24 Steps” framework, it breaks the journey into four stages—foundations, market testing, product development, and resource acquisition—and delivers 15 distinct tactics (e.g., setting operational goals and KPIs; tooling and systems; advanced primary market research; minimum viable product design; fundraising and hiring) to help founders turn a business plan into a business.